Blog

June 23, 2014

A brief but enduring encounter with Marcio Moreira

Marcio Moreira, the former Chief Creative Officer of McCann was the creative genius behind several world famous marketing campaigns. I was saddened to hear of his passing away while I was away at a convention this week. I met Marcio for the first time in April this year at an NJIT sponsored fair that connected entrepreneurs and Volunteers who wanted to work with young companies. Even in our very first meeting, Marcio got the “value proposition” in our product immediately. I had no idea what his background was beyond the fact that he had some experience in “Marketing”. He explained briefly that he was the key person behind “Coke” and “Visa Card ” campaigns, among many more. He provided some valuable insights about competition and pricing in our very first meeting. I was very impressed with his insights and wrote to him immediately after getting back to my office. We […]
June 23, 2014

How does MobileArq provide your PTA members security and privacy?

As we all know, having our phone numbers and email addresses private and secure is important to every parent. As we all know, the ‘do not call’ registry does not prevent us from getting marketing calls and emails every day. MobileArq provides¬† industry standard security compliance from Trustwave that keeps parents’ personal information safe and secure. What does Trustwave compliance mean?¬† Trustwave compliance ensures that the servers that store and serve the data over the internet are not accessible through any of the routes that are known to system administrators. In other words, tests are carried out daily that knock on several back doors and windows to the server and make sure all of the doors are completely sealed off. Interestingly, most of the internet is not Trustwave compliant. If every server on the internet were Trustwave compliant, the entire internet would be bullet proof and safe.