Blogs

How to overcome objections to joining your PTA?
There are always going to be excuses and objections to joining the PTA. Most parents don’t see the value in
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A conversation on fundraising and school directory with School Zone
Welcome to the school zone school fundraising ideas podcast. We interviewed top fundraising and resource companies to help you find
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MobileArq 2018 American Small Business Champion
MobileArq Receives National Recognition as a 2018 American Small Business Champion by SCORE  Summit, NJ-based MobileArq, https://mobilearq.com/, a provider of
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Why data security does not mean data privacy?
Data privacy and data security have become hot-button issue in recent weeks. Facebook, the social networking giant with over 214
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The complete PTA Software guide
Are you confused about the countless school and PTA Software solutions available on the market? How does a Student Information
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school fundraising app
School Fundraising: ‘Crush it’ with these three simple hacks for PTAs and PTOs
School Fundraising takes time and it is a lot of work! Organizing a school fundraiser is no simple task. You
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Tech Tip #4: Safeguard your phone with encryption
This article was originally published on https://tapinto.net at http://bit.ly/MA-tech-tipe-4. In this article, I will introduce you to encryption, the why and
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Secure Your Email From Hackers
A Gmail phishing* attack has been perpetuated on millions of users in which the hacker sends you a fake email
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Secure your smartphone with your fingerprint
This post written by Niru Mallavarupu originally appeared on the Tap Into Springfield as a Technology Tip. Smartphones have become
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Secure your smartphone with a passcode
This article written by MobileArq Founder Niru Mallavarupu was originally published in Tap Into – https://www.tapinto.net/towns/springfield/articles/tech-tip-securing-your-smartphone Since smartphones have become an
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June 23, 2014

A brief but enduring encounter with Marcio Moreira

Marcio Moreira, the former Chief Creative Officer of McCann was the creative genius behind several world famous marketing campaigns. I was saddened to hear of his passing away while I was away at a convention this week. I met Marcio for the first time in April this year at an NJIT sponsored fair that connected entrepreneurs and Volunteers who wanted to work with young companies. Even in our very first meeting, Marcio got the “value proposition” in our product immediately. I had no idea what his background was beyond the fact that he had some experience in “Marketing”. He explained briefly that he was the key person behind “Coke” and “Visa Card ” campaigns, among many more. He provided some valuable insights about competition and pricing in our very first meeting. I was very impressed with his insights and wrote to him immediately after getting back to my office. We […]