Blogs

June 23, 2014

A brief but enduring encounter with Marcio Moreira

Marcio Moreira, the former Chief Creative Officer of McCann was the creative genius behind several world famous marketing campaigns. I was saddened to hear of his passing away while I was away at a convention this week. I met Marcio for the first time in April this year at an NJIT sponsored fair that connected entrepreneurs and Volunteers who wanted to work with young companies. Even in our very first meeting, Marcio got the “value proposition” in our product immediately. I had no idea what his background was beyond the fact that he had some experience in “Marketing”. He explained briefly that he was the key person behind “Coke” and “Visa Card ” campaigns, among many more. He provided some valuable insights about competition and pricing in our very first meeting. I was very impressed with his insights and wrote to him immediately after getting back to my office. We […]
May 13, 2014

Have it All: Get the Mobile School Directory App and Go to the Beach!

 
May 12, 2014

School Directory App used for group communication by the parents, teachers and PTA/PTO

Are you a class parent who wants to send a note to all the parents in your child’s class about the upcoming “Teacher’s Gift” or “Teacher’s Appreciation Day” or simply requesting for a parent volunteer? Are you a teacher who wants to provide your students with timely reminders about a homework assignment that is due or an upcoming exam ? Are you a PTA President who needs to send weekly newsletters and emails to your PTA Members? MobileArq school directory app fulfills the wide-spread and important need for group communication within the school community.  Over 20,000 parents, teachers and PTA Officers are using MobileArq to easily and effectively communicate with their school community.
April 28, 2014

Why is a printed school directory more insecure than a mobile and online directory?

Auctioning off a 2006-2007 Hale/Field school directory… #WHSassassins pic.twitter.com/gkYqJzP0so Sarah Petersen, April 23, 2014 The print school directories is a valuable tool for parents who want to connect with other parents in their school community.  However, these print directories also represent a security risk since they can be readily transferred to anyone outside of the intended school community.  An extreme misuse of the directory and its contents is illustrated by an example of an ongoing online auction of school directory to the highest bidder. Please show your strong disapproval of this directory auction posting.  A collective request to remove this posting will prevent similar postings in the future.