Blogs

December 13, 2014

Why is it not too late to do the school directory app in Winter?

Every PTA/PTO/HSA loves to compile a school directory at the beginning of the school year in August/September. To get a directory published by the end of September, you need to collect the permission from parents and their updated contact info to be published in the directory during the summer months. This includes finding volunteers willing to chase the parents and organize the information. With all these requirements, the directory usually does not get done in time for distribution to the parents in September. For some schools, the directory is simply not produced even by December. Or you could have the parents simply update their information in an online directory. With, this problem in mind, MobileArq helps out the PTAs and PTOs with the preparation of the online and mobile school directories. So, if you have not yet compiled your school directory, then, below are the top ten reasons your PTA/PTO […]
October 7, 2014

The Still Unchartered Waters of Charter Schools

By Guest Blogger, Robin Vaughn Charter schools are growing. During a 13 year period, from 1999 to 2012 the number of US charter schools increased nearly four-fold, from 1,500 to 5,700. More significantly, the student enrollment shot up from 0.3 million to 2.1 million, respectively. That’s a seven-fold increase in the collective student body. Charter school administrations forge an independent path for meeting performance standards and as such, have a vested interest in reaching educational goals for student achievement, the success of which determines the longevity of the charter. Exemplary management of a charter school or any educational institution depends heavily on a timely communications network. It’s essential to keep the conversation flowing between parents, teachers, PTA and school administration, solving problems or avoiding them altogether. In the convoluted processes of school administration, communication sometimes gets lost in the daily shuffle. A reformed education model that stresses accountability can’t afford […]
August 5, 2014

Top Three Planning Tips to Help You and Your Child Prepare for Back to School

1. Prepare paperwork for back to school. One of the most important pieces of documentation required by the school is the child’s updated vaccination and health record.  These forms are required for participation in athletic activities in schools. 2. Learn about the upcoming curriculum for your child before they get back to school.  This is also the time to review your child’s upcoming curriculum as well as the report card from the previous year to see where your child might need help. 3. Explore ways to get involved in your school this school year.  There are a number of various committees in your school PTA.  These committees are responsible for a number of activities to raise money and or to educate the students with out-of-class events.  Becoming a member of these PTA committees will be the one of the most satisfying ways for you to better connect with your child’s […]
June 23, 2014

A brief but enduring encounter with Marcio Moreira

Marcio Moreira, the former Chief Creative Officer of McCann was the creative genius behind several world famous marketing campaigns. I was saddened to hear of his passing away while I was away at a convention this week. I met Marcio for the first time in April this year at an NJIT sponsored fair that connected entrepreneurs and Volunteers who wanted to work with young companies. Even in our very first meeting, Marcio got the “value proposition” in our product immediately. I had no idea what his background was beyond the fact that he had some experience in “Marketing”. He explained briefly that he was the key person behind “Coke” and “Visa Card ” campaigns, among many more. He provided some valuable insights about competition and pricing in our very first meeting. I was very impressed with his insights and wrote to him immediately after getting back to my office. We […]